Our story


by Giacomo Casanova

The Trelupi saga begins with the Casanova brothers, Giacomo Jacopo Girolamo, Francesco Giuseppe, and Giovanni Battista. When we hear Casanova, yet, we think of Giacomo, the famous adventurer. Giacomo Casanova is best known for his memoirs, one of the most revealing records of 18th-century European society. In his autobiography, "Histoire de ma vie" (Story of My Life), Giacomo described somewhat complicated and elaborate affairs with women, that his name is now synonymous with "womanizer." In addition, he associated with European royalty, popes, and cardinals, including luminaries such as Voltaire, Goethe, and Mozart. Giacomo Casanova was born on April 2, 1725, in Venice, Italy. He died on June 4, 1798, in Dux, Bohemia (now Duchcov, Czech Republic). 
The nowadays Trelupi saga carries on with Nikola Vucic. Although born and educated in Goteborg, Sweden, Nikola spent most of his time in Prague, Czech Republic. Being the direct descendant of Giacomo Casanova, Nikola's strong interest in art, architecture, and foreign cultures were shaped early in life through his extensive travels with his family, providing exposure as a child to the world's most important museums and cultural exhibits. 
In 2014, Nikola entered the world of the fashion industry by producing exclusive Trelupi shirts and jeans initially for family and friends, which soon became a full-time professional activity. His textile and leather craftsmanship involvement led him to experiment with garments and launch his fashion brand in 2017. The company has continued to grow, and two significant milestones were reached in 2019, the opening of the flagship stores in Goteborg and Prague and the first commercial showroom in Prague. As the young, affluent consumer continued to discover this unconventional brand, Nikola focused on creating a world-class production network and guaranteeing the level of luxury demanded by his discerning clientele. 
In 2019, an innovative store concept for the newly launched Trelupi Collection was inaugurated. Realized in the cooperation with the architectural studio, bucking the trend of dark furnishings and 
materials, the retail space was designed as oases of light and reflection. The pure and essential aesthetic of the brand is expressed through the combination of rich and distinctive materials, glossy and matte finishes, and contrasts of light and shades. 
Trelupi collection is of unique creations, interpreting an extraordinary contemporary lifestyle. Based on the dynamism and positive spirit, this creed is the driving force that has made the Trelupi eponymous label and the international brand it is today. Trelupi collection is fun, provocative, and always luxurious, with an attention to craftsmanship that is rarely matched within the industry. The Trelupi brand and lifestyle are a tribute to the passionate individualist who transforms their innermost desires into reality, who makes a daily promise to live their dreams. 
Trelupi collection represents the latest trends in the fashion market: Nikola recognizes and supports all urban popularity, striving to sustain the best deals worldwide. Trelupi collection is inclined to the latest urban trends, providing customers with precisely what they want. Nikola also recognizes that what is popular in Los Angeles may not be the same as what the youth in Stockholm demands. With this awareness, the Trelupi collection appeals to customers worldwide with a variety of carefully designed clothing. 
In addition to Trelupi Collection, the Trelupi store concept covers a variety of premium brands, allowing the fulfillment of multiple market positions and reaching clientele's needs. 
As of 2022, The Trelupi saga comes to Dubai (UAE). 
Find us at trelupi.ae